Consumer promotion

Coupons remain a popular form of consumer promotions. Access the following Hong Kong websites. What are the advantages and disadvantages of each one to a consumer? How do the websites impact manufacturers? How do they impact retailers?

a. iPrice (iprice.hk/coupons)

b. Collect Offers (hk.collectoffers.com)

c. Hong Kong Tourist Board (www.discoverhongkong.com/uk/plan-your-trip/e-coupons/index.jsp)

Examine the following websites. Identify all of the promotions offered on the site. Provide a screenshot of each promotion you see.

What are the objectives of each consumer promotion? Do the promotions on the websites mesh with the company’s advertising and consumer promotions at retail outlets? Explain.

a. Taco Bell (www.tacobell.com)

b. Hershey’s (www.hersheys.com)

c. Huggies (www.huggies.com)

d. Papa John’s (www.papajohns.com)

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