Advertising and sales promotion

1. How might a trade promotion differ from a consumer-based promotion?

2. List a range of sales promotion tactics that an organization could use.

3. How might sales promotion activities assist in building or maintaining loyalty?

1. What are the similarities and difference between advertising and sales promotion?

2. A number of intuitive generalizations can be made about sales promotion. What are they and what might their impact be on campaign planning?


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