Customers identified and persuaded

Formal and staged sales presentations at hotels and other venues are fairly common across the world. How are the potential customers identified and persuaded to attend?

What kinds of incentives are offered? Are they common in your own country?

Do you know any one that has attended one? Were they persuaded by the slick sales presentation?

Pick a company that sells clothing. Go to the company’s website. What evidence do you see of database marketing and of personalization of the website?

Use screenshots to illustrate your answer. Identify and describe the best database marketing program the company could use to reach consumers such as yourself.

Solution: