According to the Arabian Gazette, it is word-of mouth marketing through referral networks that still remains the best approach to connect with customers across the Middle East region.34 Formal referral networks are fairly new to the Middle East; informal ones are still the norm. In the role of a business aiming to create a formal referral network in the Middle East, how would you begin the process?
Pick a company that sells clothing. Go to the company’s website. What evidence do you see of database marketing and of personalization of the website? Use screenshots to illustrate your answer. Identify and describe the best database marketing program the company could use to reach consumers such as yourself.