Public relations programs

1. What are the dangers if a business overplays its charity work?

2. What is greenwashing?

3. What reactive damage-control techniques are available to the public relations team?

4. Describe entitlings and enhancements

1. Describe an event marketing program. What must accompany the event in order to make it a success?

2. What are cross-promotions? How are they related to event marketing programs?

3. How are public relations programs and sponsorships adapted to international companies?


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