Language on an advertisement

1. In the United States, which organization has jurisdiction over mailed marketing materials?

2. How are consumers referred to in terms of rules regarding misrepresentation?

3. Why would the word “best” be acceptable when “better” is not?

1. Give an example of qualifying language on an advertisement.

2. If the FTC believes that a violation has been committed, it will issue a consent order. What happens next?

3. What is a consent order, and what does it mean for both parties

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