Product placements and branded entertainment

1. What are product placements and branded entertainment? What do they have in common?

2. Identify the alternative media venues described in this chapter.

3. Describe the forms of video game advertising, including advergames.

4. What is in-store marketing? Why is it important?

1. Many consumer websites feature reviews with a number of stars. These are peer reviews by previous customers. Are you influenced by these types of reviews? Do you think they are genuine?

2. Discuss the difference between buzz marketing and stealth marketing. If you were hired as a marketing manager for a local business, would you support a stealth marketing campaign? Why or why not?


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