Website based message strategy, appeal, and execution

Visit the following automobile websites. Identify the primary message strategy, appeal, and execution used.

Evaluate the quality of the website based on message strategy, appeal, and execution.

Do the sites utilize a spokesperson? If so, who is it, and which type is he or she? Evaluate the spokesperson in terms of the components of credibility.

a. KIA (www.kia.com)

b. Fiat (www.fiat.com)

c. SEAT (www.seat.com)

d. Dacia (www.daciagroup.com)

Solution: