Advertising message

As you drive to school (or home) make a list of all of the billboards and outdoor advertising you see. Which are the most effective? Why? Which are the least effective? Why?

How effective are billboards at reaching you with an advertising message?

Pick three different magazines on a wide range of topics. For each, describe the types of ads and the number of ads in the issue.

Did you see any business-to- business ads?

What similarities did you see in the ads across the three magazines?

What differences did you notice?

Which would be most effective at reaching people in your demographic?


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