Radio Advertising Bureau

Two websites that are important for radio advertising are the Radio Advertising Bureau (www.rab.com) and the top 100 radio sites (www.100topradiosites.com). Access both sites.

What information is available on each? Discuss how the information can be used to develop an advertising plan using radio.

Some agencies specialize in outdoor advertising. Using the Internet, find a local or regional agency that provides this service. Using their website and links, locate the rates for your area or another area of interest to you.

What type of outdoor advertising is available? What services does the agency offer? Write a short report on what types of advertising the agency can provide for a company.

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