Fast-food organization design

What is the difference between a low-cost strategy and a differentiation strategy?

How should a differentiated biotechnology organization and a low-cost fast-food organization design their structures and cultures to promote their respective competitive advantages?

1.       In what ways can organizational culture increase organizational effectiveness? Why is it important to obtain the right fit between organizational structure and culture?

2.       How should an organization design its structure and culture to obtain a core competence in manufacturing and in research and development?

1.       How do newcomers learn the culture of an organization? How can an organization encourage newcomers to develop (a) an institutionalized role orientation and (b) an individualized role orientation?

2.       Pick an organization like a restaurant or a department store, and analyze how it might pursue a low-cost or a differentiation strategy


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