Sponsored consumer

1. What is needed to create alternative marketing programs by marketers?

2. What is a sponsored consumer?

3. What does a brand ambassador do and what are the controls?

4. The Word of Mouth Marketing Association provides guidelines for companies. What are they?

Every country or region will have a creative advertising agency that tries to break the mould. They are the marketing and advertising innovators pushing the boundaries all the time. Do they push the boundaries of legality? Identify an example and comment on their work and their types of client.


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