Demographic and psychographic data

Determine total e-commerce sales for the past year from each of the following sources: Forrester Research (, ComScore (, Nielsen (, and the U.S. Commerce Department ( Do these four estimates agree?

You are enhancing Dell’s internal household customer data with externally available information. Visit the Equifax Web site ( to determine what demographic and psychographic data are available that would be useful to Dell for targeting the household computer market.


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