The website Global One (globaloneltd.com/celebrity-endorsements) provides a service to clients where they cast talent for the client to match specific projects around the world. Although they are US-centric, the business has set up operations in South Korea to cater for the Far East market. In the role of a client looking for talent for a new TV advertising campaign, examine how the process works, how you would define your requirements, and how the business would match them.
List the four types of spokespersons presented in the chapter. For each type identify a major advantage and a major disadvantage. Locate an example of each type of spokesperson on YouTube. For each ad and spokesperson used, discuss the characteristics of effective spokespersons highlighted in Figure. Provide the URLs for the four ads.