The success or failure of an ad campaign

1. What is a media strategy? How does it relate to the creative brief and the overall IMC program?

2. What is a spot ad?

3. What is the role of a media planner, and who do they work with?

4. What determines the success or failure of an ad campaign?

5. What is OTS? How is it used as a tool in advertising campaign planning?

Solution:

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