Formulating a research design

1. Develop a graphical model explaining how a Fortune 500 firm would select a consulting organization.

2. Develop two research questions, each with two hypotheses, based on the marketing research problem you defined in question 4.

1. Define research design in your own words.

2. How does formulating a research design differ from developing an approach to a problem?

3. Differentiate between exploratory and conclusive research.

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