Developing marketing research techniques

One way research professionals stay current with trends and developing marketing research techniques is by reading Quirk’s Marketing Research Review. The average issue contains more than 100 pages and is printed in full color on glossy paper. Go to www.quirks.com and click on “Articles” under “Quick Search.” To search Quirk’s article archive, select “Search by Research Topics” under “Market Research Article Quick Search.” Click on the drop-down menu to review all of the topics available. Select “International Research.” Now click the “Search” button.

Review the available articles about international research, select one that interests you, and read it by double-clicking on the hyperlink.

1. Why were you interested in this particular article?

2. What did you learn about international secondary data by reading this article?

3. What does this article suggest about the complexity of conducting research projects across two or more countries?

Solution: