Advertising goals

What is it that personally appeals to you in an advertisement?

What attracts and maintains your attention? Ultimately, does the advertisement work as far as the business is concerned? Are you influenced enough to base a purchasing decision on the advertisement alone? Does the stimulus change?

1. 26. How do you think you would fit into an advertising agency environment? What aspects of the work best suit your skills and interests?

2. Identify and briefly describe the five advertising goals presented in the chapter. Examine each advertisement in this chapter and identify the primary advertising goal you believe is being used for the ad. Justify your choice.


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