Launch a new consumer brand

You have been asked to select an advertising agency to launch a new consumer brand in mainland China. For operational reasons, you will use a Hong Kong–based agency. Study the websites of the following advertising agencies. Follow the selection steps outlined in the chapter. Narrow the list down to two agencies and justify your decision. Then choose between the two agencies and justify your choice.

a. Adbrownies (

b. The Gate Worldwide (

c. Alchemy Asia (

d. Brand Union (

e. Icicle (


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