You are a consultant to Coca-Cola USA working on a marketing research project for Diet Coke.
a. Use the online databases in your library to compile a list of articles related to the Coca-Cola Company, Diet Coke, and the soft-drink industry published during the past year.
b. Visit the Coca-Cola (www.coca-cola.com) and PepsiCo (www.pepsico.com) Web sites and compare the information available at each.
c. Visit Diet Coke on Facebook (www.facebook. com/DietCoke) and analyze the available information.
d. Based on the information you have collected, write a report on the environmental context surrounding Diet Coke.