A full-service and a limited-service supplier

1. Describe the task of marketing research and illustrate with an example.

2. What decisions do marketing managers make? How does marketing research help them to make these decisions?

3. Discuss the role of marketing research in gathering competitive intelligence.

1. How would you classify marketing research suppliers?

2. What are syndicated services, and how do they help a firm conduct marketing research?

3. What is the main difference between a full-service and a limited-service supplier?

Solution: