The role of social media in marketing research

1. List five guidelines for selecting an external marketing research supplier.

2. What career opportunities are available in marketing research? Are you interested in pursuing such a career? Why or why not?

3. What is a marketing information system (MIS)?

1. How is DSS different from MIS?

2. Discuss the role of social media in conducting marketing research.

3. Who are the stakeholders in marketing research?


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