Problem-solving research
Search the Internet and your library’s online databases to identify an innovative new product introduced in the past 12 months and research it. Write a report about the marketing research undertaken to develop this product.
1. What problem-solving research should HP undertake?
2. Would you like to pursue a marketing research career with HP? Explain.
3. How can HP make use of social media to obtain marketing research information?
Solution:
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Turnitin Report
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Title Page
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