1. Accenture would like to increase preference and loyalty to its services. Describe the management-decision problem.
2. Define a suitable marketing research problem corresponding to the management-decision problem that you identified in question 3.
1. Develop a graphical model explaining how a Fortune 500 firm would select a consulting organization.
2. Develop two research questions, each with two hypotheses, based on the marketing research problem you defined in question 4.