‘A Year for Cause-Related Marketing’

Campaign Asia (www.campaignasia.com) is a targeted version of the magazine.

What type of information is available?

How would this site be valuable to a PR practitioner?

How could it be used by a firm seeking PR agency? How could it be used by a marketing manager?

Read the article titled “MEPRA’s Alex Malouf: ‘A Year for Cause-Related Marketing’” at the Campaign Middle East website (campaignme.com).37

What is the argument being made with respect to cause related marketing?

What advice would you give a business considering this approach? Would it work for all types of business?


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