‘Opt in’ and ‘opt out’ in direct response advertising

1. What do you understand by the term ‘ethical marketing’?

2. To what extent might advertising inhibit media coverage?

3. What do you understand by the term ‘Chinese Wall’?

1. How would you use an advertorial?

2. To what extent might industry legislators be concerned with marketing practices?

3. What is the difference between ‘opt in’ and ‘opt out’ in direct response advertising?

Solution: