Minimizing the resistance to change

1. Why are internal communications a necessary part of internal management?

2. Give an example of downward communication.

3. What is considered to be the main factor in sustaining a competitive position?

1. How can internal marketing assist organizations that are going through crisis?

2. You are tasked with implementing a significant change within your organization that will prove unpopular to some of the older staff. How would you go about minimizing the resistance to change?

Solution: