Supplier– customer channel

1. Explain what is meant by direct channel marketing.

2. What do business-to-business markets include?

3. Describe the composition of a business-to-business decision making unit.

1. What factors determine communication within the supplier– customer channel?

2. Explain the advantages of point-of-sale systems.

3. What is the difference, if any, between business-to-business and business-to-consumer markets?


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