Appointment of a champion or change agent

1. Describe the driver responsible for the increase in commercial activity and a cluttered environment, in which communication has to operate.

2. What recent technological advance(s) has most contributed towards organizations reconsidering their approach to marketing communications?

1. For integrated marketing communications to work within a company what activity has clients and agents suggested must take place?

2. What might the appointment of a champion or change agent direct an organization towards?

Solution: