1. What is a message strategy?
2. What are the important and wholly necessary components of a unique selling proposition?
3. What is a preemptive message?
4. Describe an affective message strategy and identify the primary forms it can take in an advertisement.
1. What is hyperbole and why should it be avoided?
2. Why might it be advantageous to the business to create resonance between a product and the consumer?
3. What are the seven most common types of advertising appeals?
4. What is the emotional affective approach?