Ethical issues

1. In the United States, which organization has jurisdiction over mailed marketing materials?

2. How are consumers referred to in terms of rules regarding misrepresentation?

3. Why would the word “best” be acceptable when “better” is not?

1. Identify the types of ethical complaints regarding advertising.

2. What is brand infringement?

3. What types of ethical issues have been raised regarding the marketing of professional services?

4. Describe the ethical issues associated with internet marketing.


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