1. Find examples of advertisements that attempt to use the stereotypical image of the close-knit family to sell products and services. Is this type of appeal and setting likely to work in today’s market? Why is it used?

2. Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms of how well it is executed. Also, did the appeal and message strategy fit well with the execution? Was the ad memorable? What made it memorable?

a. Animation

b. Slice-of-life

c. Testimonial

d. Authoritative

e. Demonstration

f. Fantasy

g. Informative

h. Storytelling


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