Strategies and tactics

1. What is the difference between strategies and tactics?

2. Define ‘push’ and ‘pull’ strategies.

3. What do you believe ‘point-of-sale’ materials will include

1. What is the purpose of a marketing communications plan?

2. Objectives should be SMART. What does SMART stand for?

3. Who are the ‘trade channel intermediaries’?

4. What is a ‘slotting allowance’?

Solution: