Developing new products using an existing brand name

1. Consider a well-known brand. Has its personality changed over the years? Why is this?

2. Using current market examples, under what circumstances would you consider developing new products using an existing brand name through either brand extension or line extension?

1. Does the nationality of brands matter and what messages do they send to the consumer?

2. What are the downsides of being closely associated with a particular country? Give examples.

3. Take three countries and list the features associated with them.


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