The pros and cons of online research

1. How would you classify ‘judgment sampling’?

2. Explain the difference between qualitative and quantitative research approaches.

3. What do you understand by the term ‘consumer jury’?

1. What are the pros and cons of online research?

2. If you were only able to gather research via the internet, what are the challenges this might pose both in terms of data gathering and the value of the data gathered?

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