‘Recall’ and ‘recognition’ in advertising research

1. What is the difference between the strong and weak theories of advertising?

2. Describe the processes associated with the cognitive response model.

3. Explain the ATR (N) model.

1. What is low-involvement theory?

2. Explain the difference between ‘recall’ and ‘recognition’ in advertising research.

3. Describe the phenomenon known as the Waterloo effect.

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