‘Optimum image’

1. Why might a ‘clippings service’ be of value?

2. Would you consider publicity to be free advertising?

3. What do you associate with the term ‘optimum image’?

1. Public relations is often concerned with managing a company’s image. However, this means different things to different people. What are the different ways that image could be interpreted?

2. Describe the principal differences between high and low consumeriation.


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