The advantages and disadvantages of sponsorship

1. What might be the responsibilities under the heading of financial public relations and under what circumstances might organizations undertake financial public relations activities?

2. How might you select a public relations agency and what might the problems of selection be?

1. Discuss the theory underpinning sponsorship

2. Determine the various sponsorship types and the factors which make them viable

3. Discuss the advantages and disadvantages of sponsorship


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