Database-driven marketing communication methods

Agencies such as Selligent (www.selligent.com) suggest that personalized email marketing campaigns can generate an uplift of 600 percent in revenue. They point to the fact that personalized emails are 29percent more likely to be opened and enjoy a 41 percent higher click-through rate. How would you build a personalized email database?

Describe each of the database marketing communications methods identified in the chapter. Go to the website of Sole Rebels (www.solerebels.com).

Discuss each of the database-driven marketing communication methods presented in the chapter in relation to Sole Rebels. Explain the importance of each one and describe how Sole Rebels could use each to enhance its communications with visitors to its website

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