Develop a direct response marketing campaign

A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. For each of the following products, discuss the merits of a frequency program. What types of incentives would individuals need to join the frequency club and then what type of incentives are needed to continue participation in the program?

a. Local restaurant

b. Auto repair service

c. Printing service

d. Clothing retailer

Suppose you have been hired as a marketing intern for Centric Federal Credit Union and asked to develop a direct response marketing campaign. Foreach direct response marketing method, describe how Centric could utilize it. Be specific with the description of the campaign in terms of how and where you would obtain names and type of media outlets used. then you have finished, rank the methods of direct response marketing in terms of their desirability for Centric. Justify your rankings.

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