The CEO Guide to Customer Experience and Five Selling Secrets of Today’s Digital B2B Leaders Discussion Questions:
What is a Customer Journey? Why should improving the Customer Journey help improve digital marketing success?
What is the role of customer data and developing insights from such data in facilitating the customer journey?
What internal organizational change is needed to accompany changes in the customer journey? And, how can companies ensure that their changes are helping improve digital marketing outcomes?
Video to Watch: https://www.mckinsey.com/Videos/video?vid=4810570007001&plyrid=HkOJqCPWdb&aid=785F27F0-805C-435B-9737-B1532BC2AF42
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