Theme Parks

Here are the questions:

1.What are Disney’s advantages relative to other Theme Parks?

2. Which strategic and operational challenges does Disney face as it grows in the global market?

3. For the launch of the Shanghai park, what are the specific challenges the company faces and how would you try to overcome those?

Here are the main case: Walt Disney Company: Mickey Mouse visits Shanghai (must read carefully to write about it) + 2 article.


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