Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)
- Products and Services
- Describe in depth your products or services. (Technical specifications)
- What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
- Marketing Plan
- Market Research- Why?
- Market Research- How? Primary or Secondary Data?
- In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
- Describe the most important features. What is special about it?
- Describe the benefits. That is, what will the product do for the customer?
- Identify your targeted customers, their demographics
- What products and companies will compete with you?
- How will your products or services compare with the competition?
- Outline a marketing Strategy.
- How will you promote your Product?
- What will be your promotional budget?
How do you sell your products or services?
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
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