How have they managed to develop a strong customer relationship with their target market?

Evaluate the case of your choice,

and respond to each of the questions below using both theory and practical managerial thinking as well as supporting

research.

Option 1: Nike (pp. 30–31)

1. How has the industry in which Nike resides been doing over the last 5 years?

2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to

develop a strong customer relationship with their target market?

3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their

product/service development?

4. Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for

these competitors and subsequently the next steps for Nike to combat these competitors?

Solution: