Did the firm need to retrain its employees to place greater emphasis on putting the customer first?

Your team members should interview several business managers at a firm that has implemented a CRM system. Try to define the scope and schedule for the overall project. Make a list of what they see as the primary benefits of the implementation. What were the biggest hurdles they had to overcome? Did the firm need to retrain its employees to place greater emphasis on putting the customer first?

 

Imagine that your team has been hired as consultants to provide recommendations to boost the traffic to a Web site that sells environmentally friendly household cleaning products. Identify as many ideas as possible for how you can increase traffic to this Web site. Next, rank your ideas from best to worst.

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