Which status-related variable—occupation, education, or income—is the most appropriate segmentation base
Which status-related variable—occupation, education, or income—is the most appropriate segmentation base for: (a) family vacations, (b) opera subscriptions, (c) subscribing to online.wsj.com, (d) shopping at Whole Foods supermarkets, (e) buying from freshdirect.com, (f) purchasing new models of the iPhone, and (g) becoming a member of a 24-hour fitness center?
Solution:
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